You will not write a “standard” college essay. Yes, you need to demonstrate your knowledge gained from the course readings and discussions. And, yes, your work should have an introduction, a conclusion and at least six supporting paragraphs. But it will not be standard in that the intended audience will be a fellow business student whose career will be much improved by the advice you will convey in your writing. To earn maximum points, you will:
Organize the information making the correct direct or indirect choice.
Establish the “you view.”
Use information from the course, supporting your main idea with many supporting details drawn from the Aplia text, the class materials, class discussions, and your own judgments.
Use methods of formatted for fast reading you’ve learned in the course (headings, bolding, bullet points, images, etc.) This means that standard-looking paragraphs as you are used to writing in college essays do not make sense here.
Use standard English rules appropriate for a professional colleague. In other words, your English needs to be correct.
Use short sentences, “I” and “you,” and other methods of achieving informality appropriate for your audience.
1- Much of business communications requires persuasion (or, if you will, “selling”). There is a problem inherent in persuasion in that the tools of persuasion are powerful. But the power must be used in an ethical manner to bring about the best long-term results.
Imagine as your audience a business person whose new job requires understanding this topic. This person needs to learn how to apply to real-world business challenges the various persuasive methods you learned in the class. Explain these. Include in your discussion a definition of what persuasion is, in relation to expected changes in the audience’s mind and intentions. Also apply your understanding developed in the class of ethical persuasion. In sum, ensure that you have helped your audience be a more persuasive leader while at the same time not misusing the power of persuasion.
Note: Your audience is willing and eager to hear what you have to say. This fact will help you make the correct direct / indirect organization choice.
2-Imagine as your audience a business person with a new management-level job. Your audience’s business suffers from ethical challenges in either sexual harassment, truth in negotiations, racial rights, religious rights, LBGBT rights, or some other ethical domain. Decide the one ethical domain to address.
Your audience’s company holds regular training addressing the ethical domain. Employees and management attend the training meetings. Human Resources leads them. The topics of the classes adhere to US and state laws. Despite these informative classes, a significant number of employees and managers continue to violate ethics.
Explain to your audience, using lessons from this class, how to persuade subordinates to take the correct ethical path. Your audience needs to learn the various persuasive methods you learned in the class. Explain these. Include in your discussion a definition of what persuasion is, in relation to expected changes in the audience’s mind and intentions. In sum, ensure that you have helped your audience be a more persuasive leader and a more ethical leader regarding the ethical domain you choose.
Note: Your audience is willing and eager to hear what you have to say. This fact will help you make the correct direct / indirect organization choice. Also note that your job here is not to form what the company’s policy is but to encourage leadership communication about that policy to cause positive change.